Kordia has begun broadcasting demonstration 4K Ultra High Definition TV on its own Freeview channel. The first official broadcast was on Wednesday morning at the Media Pacific Conference in Auckland.

Dean Brain, Kordia’s head of media says his company used its existing Digital Terrestrial Technology to broadcast 4K material. Brain says he believes this is the most reliable option.

It’s not the first 4K TV seen in New Zealand, both Netflix and Amazon offer some streaming content using the format.

Brain says the demonstration shows it is now an option for local broadcasters. "Our ultimate hope is that local broadcasters will get as excited as we are about 4K technology; and that they will move faster to bring 4K content to their viewers.

Seeing is believing. We hope that by giving people a taste of just how incredible the 4K viewing experience is, it will help move things along a bit faster”, he says.

Kordia has more plans to raise awareness of 4K broadcasting among broadcasters, consumers and people in related industries. The company says it will feature a range of 4K material on its own TV Channel. You can find this on Freeview channel 201. It’s viewable in Auckland but needs a Freeview UHF antenna and a set-top box or TV able to handle a DVB T2 and a HEVC signal.

Among other programming there is a range of documentaries from Blue Ant Media and a number of lifestyle shows.