Computerworld New Zealand reports that Chorus says it has become an 'active wholesaler' to stem the loss of customers to rival networks.
The story covers comments made by Chorus CEO Kate McKenzie at the company's AGM. She says the number of connections on the Chorus network has fallen following Spark's move to push customers to its fixed wireless broadband services.
She says: “Total connections reduced by about 125,000 last year and by a further 20,000 in the first quarter to the end of September".
To deal with this Chorus has moved from being a passive wholesaler to taking a more active role.
In response, McKenzie said Chorus had “gone from being a passive wholesaler to being more active in the marketplace. We can’t rely on all retailers to promote our products for us when they have their own competitive motivations.”
Among other things this has lead to an information campaign highlighting the performance benefits of fibre broadband over a wireless service.
There has also been an advertising campaign promoting fibre. McKenzie told the AGM this is already showing results with defections to wireless slowing in recent months.