New Zealanders are twice as likely to use fibre as the rest of the world and more than four times as likely as Australians.

Figures from the latest IDC ConsumerScape 360 survey says 44 percent of New Zealanders now get their internet through a fibre connection. Only Japan is higher on 45 percent.

In Australia the rate is 10 percent. The UK is at 21 percent and the US is on 14 percent. The worldwide rate is 22 percent.

Local fibre adoption accelerated in the last year, helped by factors such as Spark Sport choosing to stream the Rugby World Cup. In 2018 the comparable New Zealand adoption rate was 33 percent.

IDC says New Zealand's fibre adoption rate reflects the success of the UFB build.

New Zealand has also seen a recent increase in the uptake of paid digital services. Video and audio streaming as well as cloud storage have all surged here.

Richard Xu, IDC associate market analyst says: "The increased value that consumers are placing on quality internet connections is driven by the growing availability of premium digital services.

“New Zealand’s leading rates of fibre and paid digital service adoption highlights our nation’s high level of digital fluency. It reinforces the notion that New Zealand consumers are increasingly valuing rich content in their digital lifestyles, preferring fast internet connections to run said content.”