Sky TV has rebooted its streaming sports service with a new Sky Sport Now app offering 12 dedicated sports channels. The new app will replace Sky’s Fan Pass from August 1. Content will be in high definition.
At the same time Sky will start broadcasting a dedicated sports news channel. It will have local news and have local presenters but will also pull material from around the world. This includes bulletins from Fox Sports News Australia and Sky Sports News UK.
The revamped streaming app will have dedicated channels for rugby, gold, cricket and football. Sky will add to ESPN channels and the new sports news channel to the mix. There will also be pop-up channels for major sporting events.
Sky CEO Martin Stewart says; “We’re supercharging Sky Sport. We already have nationwide reach and a reliable service that we know our customers value. By enhancing the channel line-up we’re giving them even more sport, better content discovery, and in glorious HD as well.”
Steward says Sky Sport Now is the first evidence of the company’s new focus on online streaming.
The new app addresses one of the weaknesses of the old four channel Fan Pass by giving users access to replays and on demand content. There will also be links to statistics on games and individual athletes.
Pricing for Sky Sport Now includes a weekly $20 pass and a monthly $50 pass. Customers who sign up for a year pay $40 a month.